Latamlex Attorneys at Law successfully advises The Coca Cola Company in the acquisition of brands in El Salvador and Honduras

Recently the Superintendency of Competition of El Salvador issued its approval in favor of The
Coca Cola Company for the acquisition in El Salvador of the brands Oasis, Cristal and their
additional distinctive signs that cover bottled water products owned by La Constancia, Ltda de C.V.
Likewise it authorized signing a contract for bottling and distribution of the mentioned products. The
team involved in the transaction was lead by partners Oscar Mauricio Hurtado Saldaña and Carlos
Mauricio Guzmán Segovia, as well as by associated attorney Gerardo Guandique.

After a series of analyses, la SC determined in its resolution dated July 3rd, that there is an economic
concentration of conglomerate type and that, therefore, no type of economic rivalry exists between
the water brands. In addition, it discarded the production of packaging or sales strategies, product of
the concentration, since on the part of La Constancia an economic benefit resulting from production,
distribution and marketing of the products is already perceived.

On the other hand, the Commission of Competition of Honduras also authorized our client, The Coca
Cola Company, to carry out the operation of acquisition of the “Tropical” brand owned by Company
Cervecería Hondureña, S.A. de C.V. The Honduran competition authority concluded that the
operation of economic concentration will not produce alterations in the structure of the market in the
national territory. Our partner Paul Handal and associated attorney Francisco Pavón Bustillo also
participated in the mentioned operation.

LatamLex Attorneys at Law has a team of attorneys highly qualified on the subject of competition
law ready to consult with you on your business.

 

Abogados Participantes:


CARLOS MAURICIO GUZMáN SEGOVIA

Position: partner

Phone: (503) 2525-7800

Email: cmguzmans@latamlex.com

OSCAR MAURICIO HURTADO SALDAñA

Position: partner

Phone: (503) 2525-7800

Email: mhurtado@latamlex.com

PAUL HANDL MONTOYA

Position: partner

Phone: (504) 2231-0323

Email: phandal@latamlex.com

FRANCISCO ALEJANDRO PAVóN BUSTILLO

Position: associate

Phone: (504) 2231-0323

Email: fpavon@latamlex.com

JUAN GERARDO GUANDIQUE CHáVEZ

Position: associate

Phone: (503) 2525-7800

Email: gguandique@latamlex.com